# Store network expansion memo

*Property and insight team. Sample document: synthetic data.*

Eastfield Superstore and Millbrook Superstore draw most loyalty customers; their catchments overlap.

The south-east around Orchard Park has few customers and no store within two kilometers; Brand B trades from convenience stores nearby.

- Test an express format near 53.46088, -2.20544.
- Review the Oakwood Superstore trade area against Neighborhood demographics.
- Use footfall counts and parking lots to rank sites.